@RyanNewYork

Ryan J. Davis is the Global Head of Social Commerce at NJOY.

Formerly he was Vice President of Community at Vocativ, Director of Social Media at Blue State Digital and a co-founder and digital director of The Four 2012. Ryan is most proud of his time spent on the internet team during Howard Dean’s 2004 Presidential Campaign.

Davis sits on the Board of Directors of The Ali Forney Center, where he was the founding producer of their annual Broadway Beauty Pageant fundraiser. Additionally, Ryan is on the Board of Directors of The Deconstructive Theatre Project, the Board of Advisors of the startup Public Stand and the Executive Board of LAMBDA Independent Democrats of Brooklyn.

Ryan has written about politics for The Huffington Post, The Hill and Next Magazine. He was once a guest editor of Queerty. For his progressive activism, Davis was awarded two Pollie Awards by The American Association of Political Consultants.

A former theatre creator and director, Ryan’s favorite projects include Veritas (Fringe 2010), Street Lights (NYMF 2009) and the eventually Whoopi Goldberg produced White Noise (NYMF 2006).

Ryan has lived in New York City since 2000 and is a proud resident of Bushwick, Brooklyn.

Here Ryan blogs about politics, film, TV, history, religion, science, books, theater, digital media, LGBT issues, Bushwick & Williamsburg, New York City, and anything else he's interested in at the moment. Oh, and he'll probably talk a lot about himself.

Ryan has keynoted at conferences and universities around the world on digital politics, social media strategy and LGBT rights. Email to discuss setting up a speaking engagement.

Connect with him over social media using the icons below.

This is a personal blog. Any opinions expressed here and on my Twitter account represent my own and not those of my employer or clients.
Posts tagged "Social media"

I’m quoted talking about how candidates shouldn’t brag about how many Facebook fans they have.

All the social media world is talking about how Facebook is rumored to cut organic page reach to as low as 1%. Here are a few thoughts for page managers who work with brands or organizations, on what this means going forward.

1. We always knew this was going happen. Facebook is a business, and the idea they’d give brands a free way to reach all their fans forever was never very plausible. When you are building an audience on a channel that someone else controls, you’re at the whim of their rules.  

2. It’s now more important that ever to put people first on your Facebook strategy. By highlighting your staff, supporters, and fans more - you’ll build deeper connections that will help you appear in the news feed. This could be as simple as posting more pictures from events and encouraging tagging to more elaborate user engagement campaigns.

4. User sharing matters more than ever. Produce content with the explicit goal of getting users to share. (Make sure you’ve read all the latest research on why and what people share.) Remember the simple fact that women share more over social media, so if your content is overly male centric it’s time to reconsider.

5. Try to get users to turn on notifications for your page. Obviously if you’re a non-profit with a mission people really believe in, this will be easier than if you’re selling socks. But, through contests or other incentives - it’s something that can be done and will pay off in engagement. Now is also a good time to double down on email and SMS, two direct ways to contact users that you actually control.

6. Paid media on Facebook works. Boosting posts isn’t that expensive and if a piece of content is already doing well, throwing even $10 behind it can explode reach. If a piece of content isn’t working, spending money on it won’t make it magically take off, so be smart. 

Working in digital marketing means you have to be flexible and ready for constant changes that will change your strategy. Instead of complaining about it, adjust and move on to better opportunities. There are more ways every year to connect with users and Facebook is just one of them.

I’m putting together my conference and university speaking schedule for the rest of the spring & summer. Email me if you need a speaker for anything LGBT or digital related.

One of the lessons from WhatsApp founder Brian Acton is to get up and keep going. I know a $16 billion dollar app acquisition can be hard to swallow, but Brian has a great story and built a product that everyone wanted in on. 

Hunter Moore’s weird online cult #TheFamily came after Vocativ last week on Twitter. My friend & colleague Brian Feldman wrote about how. 

vocativ:

A brief explainer on how Twitter “celebrity” Hunter Moore tries to silence his critics —> http://voc.tv/1fBQhdY

Vocativ published an article last week about Hunter Moore and his bevy of online fans. Moore is most famous for being a controversial web entrepreneur who made headlines as the proprietor of a number of websites where people submit naked photos of others. This is commonly known as revenge porn.

Continue

Everything we leave behind on the Internet will tell complete strangers the stories of our lives. This is a lovely and sad example of that.

On Al Jazeera America Monday morning at 8:30AM talking about the best of social media in 2013 and what lies ahead in 2014.

Looking forward to speaking about Twitter at Inside Social Marketing, December 3-4 in New York City.

Really enjoyed speaking at Artez InterAction 2013 in Toronto on Thursday. Here’s a short article from Techsoup Canada on what they learned, featuring one of my tips.

Quick Memo To Digital Brand Marketers On This 9/11 Anniversary

Having consulted with countless brands and organizations about digital media strategy and content, I understand the desire to “be a part of the conversation.” Sometimes that conversation is about twerking or One Direction, two topics you can probably safely wade into without offending anyone. Sometimes the conversation is about a horrible tragedy and anything your brand says has to be exactly the right tone or you risk the wrath of the Internet. AT&T really blew it today - check out the tweet image above. Kenneth Cole really blew it last week.

It’s unclear if Kenneth Cole cares about offending people or making jokes about genocide. AT&T has already pulled the tweet, they know they blew it after endless angry replies from users. 

Here’s a rule to keep this from happening to your brand or organization - DON’T USE A TRAGEDY TO SELL YOUR SHITTY PRODUCT. I KNOW IT’S TEMPTING BECAUSE YOU’RE LAZY - BUT SERIOUSLY YOU CAN DO BETTER THAN THIS. IF YOU MUST SAY SOMETHING, MAKE SURE IT’S NOT REMOTELY TRYING TO SELL ANYTHING. 

Thanks for reading. Hope that helps.

Excited to speak at ArtezInterAction 2013 in Toronto later this month!

This is a great example of how an online brand can bring real humor and personality to their email correspondence. Allowing your communications staff to have leeway to be interesting and unique sets you apart from the competition.

Nice work Trunk Club. 

chasewhiteside:

Trunk Mail 

A friend of mine was telling me about these new subscription fashion services. You answer some questions about your tastes, set your budget, and they’ll mail you a box of clothes.

The premise was intriguing—can a stranger dress me better than I can dress myself?—and so I signed up for a few of the services. In truth, I can’t really afford any of this, but I was curious about the business model and the process.

Also, I was sort of drunk and it was Thursday night and, okay there was no friend, it was just, you know, the internet…

The three I signed up for—Trunk Club, Five Four Club, Frank & Oak—have the pretense of being somehow exclusive (hence “club”), but they aren’t. In fact, as I’ve learned from all of them, if you merely show interest, the companies will reach out with great urgency to enroll you.

The most persistent of these is Trunk Club, which assigns you a real-world personal stylist, who of course doubles as a salesperson.

I ignored two follow-up emails from my assigned stylist Christina (Chase — It’s your stylist at Trunk Club and Trunk Club — Still interested?) because I never really intended to give anyone my billing information and because both seemed like the kind of boilerplate emails that computers send.

Then I got a voicemail! —which, okay, I also ignored, but no hard feelings, Christina, I ignore voicemails from just about anybody who isn’t calling to give me money.

I’ve written before about how odd it is that our generation is surprised by and even fearful of human interaction (see: modern grocery checkouts), and I confess to being surprised that my digital fiddling resulted in a phonecall.

But if at first I thought this aspect of Trunk Club was overly aggressive, the back-and-forth I’ve just had with this Christina has reminded me why humans are actually the best:

Subject: Last Chance — Start your Trunk Club Membership

Hi Chase,

I haven’t heard from you since you signed up for Trunk Club. Are you still interested in the service? If so, let me know when we can quickly chat. I only need a few minutes, and then I’ll put together your first trunk.

If you’re no longer interested, that’s totally fine — please just let me know so I can update my records.

Thanks,
Christina

Despite the voicemail, I still wasn’t sure if this came from a computer or a human, but either way I didn’t want more email, so I responded:

Dearest Christina,

I’m afraid that I’ve died, and that my supremely unfashionable family has decided to dress me for the big day themselves. This pains me in ways my necrotic flesh can never feel again. From beyond, I do want to express my gratitude for the “last chance” offer that you personally scribed to me. For now, I’m a permanent member of a very different “trunk club,” trapped in an outfit unfit for the hellish party to which I’m likely bound. Please update your records accordingly.

Adieu,
Chase

Cheeky, I know, but I really didn’t think anyone would actually read it. How wrong was I:

Count C. Augustus,

It pains me to hear that you have ventured over to the dark side where, in exchange for blue blazers and Bonobos Weekday Warriors, you are forced to wear a black tuxedo circa 1431. And to sleep in a box.

Should you ever thirst for the warmth of a well-fitting cashmere sweater and a cold beer over Blood Type B and…death…you have my contact information. I’m not sure you’ll be able to make a phone call in your bat state as your hands will be really little. Too small to handle a Nokia flip phone, if you ask me.

Until then, give yourself a break and treat yourself to something nice from time to time. Years from now after refusing our service will you be like Brad Pitt (I mean, Louis de Pointe du Lac) and ask:

I bid you adieu.

Hiss,
Christina

Amazing piece in the New York Times on Reddit and the spreading of false information over social media. A must read for anyone who wants to better understand how traditional news and social media are working together - for better and for worse.

Another thing I really liked about this article, is that while reading it, you get to think to yourself - “Wow, Luke Russert is an idiot,” more than once.

Had a great time last week brainstorming with The Wooster Group about social media. They do fantastic, interesting work as a company and were very engaged in the discussion. They even made a short video (above) about it!