Here Ryan blogs about politics, film, TV, history, religion, science, books, theater, digital media, LGBT issues, Bushwick & Williamsburg, New York City, and anything else he's interested in at the moment. Oh, and he'll probably talk a lot about himself.
This is a personal blog. Any opinions expressed here and on my Twitter represent my own and not those of my employer or clients.
Just wrote a blog post for Blue State Digital on lessons in community management from the Egyptian revolution. Excerpt below, read the full post here.
Revolution 2.0, former Google Marketer Wael Ghonim’s brisk, first person account of the Egyptian Revolution, offers real lessons that online community managers of any brand or organization should learn. Ghonim was the administrator and creative director of the ‘Kullena Khaled Said’ Facebook Page, easily the largest opposition social media page during the uprising. Now it’s true that most of us aren’t trying to topple a repressive regime (many of us are trying to sell laundry detergent) but we should manage our social networks with all the energy of a high stakes, historic cause.
What did Ghonim do to foster online engagement that eventually contributed to real, on the streets, offline action? It’s simple really. He spoke; users listened and responded; he acknowledged their contributions. Here are a handful of takeaways other digital marketers can learn from his work.