@RyanNewYork
He sits on the Broad of Directors of The Ali Forney Center, where he is the founding producer of their annual Broadway Beauty Pageant fundraiser. He's also on the Board of Directors of The Deconstructive Theatre Project and the Board of Advisers of the startup TV Dinner.
He's also a director/producer, who lives in Brooklyn, NY and created the musical White Noise. Ryan writes about politics for The Huffington Post & The Hill. He has been a guest editor for Queerty and is the host of the podcast Gay History: Uncut.
Here Ryan blogs about politics, film, TV, history, religion, science, books, theater, digital media, LGBT issues, Bushwick & Williamsburg, New York City, and anything else he's interested in at the moment. Oh, and he'll probably talk a lot about himself.
This is a personal blog. Any opinions expressed here and on my Twitter represent my own and not those of my employer or clients.
It’s really, really difficult to create a trending topic. It takes a lot of tweets, from a lot of users, over a sustained amount of time. But, even if your topic doesn’t trend you can still generate buzz through unique impressions.
Last night, when New Jersey Governor Chris Christie vetoed marriage equality, I took to Twitter with the hashtag #shameonyouchris and directly asked people to tweet with the hashtag. Thanks to the support of many digital activists, we generated 405 original tweets, totaling 1,152 with retweets and mentions. In a world where every follower reads every tweet (which we don’t live in) the maximum audience was 403,307.
These pictures are just a few of my favorite #ShameOnYouChris examples.
Even though we didn’t officially trend, we did get mentioned in The Huffington Post, and Broadway celebs like Audra McDonald, Neil Haskell, and Rory O’Malley participated.
This goes to show that even if you don’t trend, a well-executed, real time hashtag campaign can still make a mark. Especially when you’re dealing with someone as shameful as Gov. Christie.
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#shameonyouchris
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